Every project starts with a strategic briefing. Wingmen can help to structure your targets and ideas for a new interactive environment. This will lead to a briefing that is clear and result driven.
What is the business case for this investment? Who are you targetting with your website? Do you want to entertain or inform? Do you want to innovate or take no risks?
Al these questions (and many more...) need to be asked, and answered....
We think it is very important to kickoff every project with online research. We can perform market-, competitor- and target audience research. We can also benchmark your current site against local or if needed international competitors.
The big idea helps to get everybody involved in creating the interactive endproduct. Every website needs a conceptual level to give direction to the project.
The selection of the platform is key in Interactive Projects these days. The internet is not just common websites anymore. Think weblogs, online video, chat, virtual worlds, games.
Consumer Generated Media (CGM) for example create interesting opportunities for large brands and small businesses alike.
Without structure a visitor is helpless. Wingmen advises our clients on the design of the complete structure of the website (Information Architecture) and page structure/page flow (Interaction Design). Both deliverables are key in briefing the (web)designer.
These design documents also offer the opportunity to test our concept using potential visitors. They can help us to test our assumptions and proof that we were right or wrong.
There is only one reason for a website to exist: Visitors! We can help you or your agency to optimise the user experience resulting in higher conversion rates, more pageviews and more return visits.